Thinking / ABOOH
Webinars, practical training and published references featuring Yuri Berezovoy’s work on audience measurement, common standards and programmatic media.
Metrics & Standards
Sessions on the ABOOH Metrics Standard, its methodology declaration and its application across the OOH market. Event dates and publication dates are listed separately where confirmed.
Portuguese · 41:53
Como preencher a Declaração Confidencial de Metodologia | Padrão ABOOH de Métricas - Yuri Berezovoy
How to document the path from source data to audience metrics.
Portuguese · 63:59
Lançamento de Guia de Métricas OOH | Comitê de Métricas ABOOH
The measurement framework and the committee work behind it.
Portuguese · 56:09
Série de Métricas - Padrão ABOOH: Webinar 01
The OOH measurement landscape and the need for a shared standard.
Portuguese · 58:59
Série de Métricas - Padrão ABOOH: Webinar 02
A session in the ABOOH Metrics Standard series.
Portuguese · 56:20
Série de Métricas - Padrão ABOOH: Webinar 03
A session in the ABOOH Metrics Standard series.
Portuguese · 65:19
Série de Métricas - Padrão ABOOH: Webinar 04
A session in the ABOOH Metrics Standard series.
Portuguese · 66:34
Webinar de Métricas no OOH | Nova Temporada
Technical development, audience intelligence and next steps for the standard.
Portuguese · 63:17
O futuro das métricas na publicidade: como planejar campanhas de OOH auditáveis e unificadas
Planning OOH campaigns with comparable, auditable measurement.
Programmatic DOOH
Three webinar series connecting the technical and commercial sides of programmatic DOOH, with Yuri Berezovoy as a contributor.
Portuguese · 66:04
Webinar ABOOH: Plataformas de Compras para DOOH - Ep. 4
A discussion of programmatic DOOH with Bebot and Adsmovil.
Portuguese · 65:44
Webinar ABOOH: Plataformas de Compras para DOOH - Ep. 5
A discussion of programmatic DOOH with Hivestack by Perion and GAMA.
Portuguese · 60:00
Webinar ABOOH: Plataformas de Compras para DOOH - SSP's - Ep. 2
A discussion of programmatic DOOH with Outcon and Vistar Media.
Portuguese · 57:15
Webinar ABOOH: Plataformas de Compras para DOOH - SSP's - Ep. 3
A discussion of programmatic DOOH with VIOOH, JCDecaux and Adsmovil.
Portuguese · 72:00
Webinar ABOOH: Plataformas de Compras para DOOH - SSP's - Ep. 4
A discussion of programmatic DOOH with Bebot and Perion.
Portuguese · 59:00
Webinar ABOOH: 3ª Temporada Programática - Ep. 2
A discussion of programmatic DOOH with Altermark and Monks.
Press & Resources
2026-04-30 · Portuguese · Reporting with Yuri’s comments on comparability, qualified exposure and verifiable methods.
2026-05-07 · Portuguese · Coverage of the standard’s launch and methodological governance.
Official publications and supporting industry materials.