Thinking
Published work and industry resources.
A curated route into original work already published through LinkedIn, MundoOH and industry organizations. Every entry links to its published source.
ABOOH collection
Metrics & Programmatic DOOH
Webinars, practical training and published references on audience measurement, standards and programmatic media.
Explore webinars & resources ↗Articles
01DOOH no omnichannel: onde está o próximo salto do setor?How shared audience definitions and measurement can connect DOOH with omnichannel buying.LinkedIn · Portuguese2026↗ (opens in a new tab)02DPAA Global Summit 2024 — Part 1An overview of programmatic DOOH, measurement and industry developments at the 2024 summit.LinkedIn · Portuguese2024↗ (opens in a new tab)03DPAA Global Summit 2024 — Part 2Investment trends and market consolidation discussed at the 2024 summit.LinkedIn · Portuguese2024↗ (opens in a new tab)04DPAA Global Summit 2024 — Part 3The role of audience measurement in supporting investment and campaign planning.LinkedIn · Portuguese2024↗ (opens in a new tab)05DPAA Global Summit 2024 — Part 4Sustainability practices and environmental responsibility across the DOOH sector.LinkedIn · Portuguese2024↗ (opens in a new tab)06A Relevância de Padrões em Métricas no OOH/DOOHWhy common measurement standards matter for OOH and DOOH.LinkedIn · Portuguese↗ (opens in a new tab)07Audiência Garantida, o que significa e por que é relevante para sua marca e para o DOOH?What guaranteed audience delivery means for brands and DOOH networks.MundoOH · Portuguese2022↗ (opens in a new tab)08Digital Signage PrimerAn introduction to the IAB and OOH industry primer on digital out-of-home best practices.LinkedIn · Portuguese2019↗ (opens in a new tab)
Talks & Panels
Press & Resources
Digital Cinema & Early Visual Systems
BroadSign & Integrated Visual Systems
01DNTV presents practicality and modernity in DOOHRevista Desktop↗ (opens in a new tab)02Digital News TV uses BroadSign for Bob’sBroadSign2015↗ (opens in a new tab)03BroadSign updates its creation toolMundoOH2009↗ (opens in a new tab)04DSE 2011 — MundoOH impressionsMundoOH2011↗ (opens in a new tab)05Intel presents AIM technology at DSEMundoOH2011↗ (opens in a new tab)
SOMA / GoSurfer
RZK, Programmatic & Audience Intelligence
01RZK and BroadSign power data-driven DOOH across BrazilBroadSign2024↗ (opens in a new tab)02VIOOH partners with RZK DigitalVIOOH↗ (opens in a new tab)03AllUnite OOH BrazilAllUnite↗ (opens in a new tab)04RZK Digital signs programmatic agreement with HivestackMeio & Mensagem↗ (opens in a new tab)05Vistar Media appoints Brazil country managerVistar Media↗ (opens in a new tab)06AJPODCAST with Yuri BerezovoyRZK↗ (opens in a new tab)